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Vision Art Festival is a one-of-a-kind encounter between nature and art in the amazing setting of the Valais Alps. The Vision Art Festival aims to create an open-air museum in the mountains, spread over an incredible surface located between 1.500 and 3.000m above sea level.

It all began with a crazy idea: Why not ask artists to express themselves on the grey concrete surfaces of cable car stations, parking lots and other empty walls?

With its spectacular circular view, coiled up on a mountainous plateau overlooking the Rhone valley and the Valais Alps, the renowned Swiss resort of Crans-Montana offers an ideal platform to prize the contemporary currents of the Urban and Street art scene.
The artists will be inspired by the beauty of the panorama and this incredible light which inspired novelists, writers, painters, musicians back in the 18th century already.
They will thus create a unique artistic hike to be seen in summer as well as in winter. Only time will fade out the works which will be replaced by new ones.

Our aim is Literally "taking urban art to new Heights"


Founder, President & Curator

Born in Geneva, of a French-German father and a Swiss-Iranian mother, Gregory grew up in Germany where he went to school. He studied Politics with a minor in Hispanic Studies at Saint-Louis University Madrid Campus before graduating in Saint-Louis, Missouri. After graduation he moved to Switzerland in the alpine resort of Crans-Montana and also graduated as Swiss Snow Pro. Going down the slopes he was struck by all these naked concrete walls spread over the beautiful landscape and the dream of an open air urban art museum was born. Gregory grew up surrounded by art and the artists of the gallery founded by his father in 1989 in Baden-Baden. Soon he was also involved in the daily business and became Director and Partner of the Geneva Frank Pages Gallery opened in 2013 before dedicating to the Vision Art Festival. The Geneva branch mainly promoted emerging international artists, holding several great shows amid which the opening show with renowned R.A. British Pop artist Allen Jones, editing a catalogue with text by Andrew Lambirth, much acclaimed shows of John Armleder / Peter Weibel, Chinese artists of the Xing Xing Group Ma Desheng and Qu Lei Lei, Chicago Street artist Hebru Brantley or rising Turkish artist Ardan Ozmenoglu or Iranian Hossein Edalatkhah. The gallery also attended fairs, the London Art14 and Art15, Scope Miami, Art Miami New York, Scope Basel and Contemporary Istanbul. His language skills are of great help with the artists, he speaks fluent French, German, English, Spanish, Portuguese and intermediate Italian.

+41 (0)79 96.96.842


Vice President & Artist Relations

Born in France with French, Moroccan and Vietnamese origins, Vincent grew up in Switzerland. He graduated with a BA in Photography at Parsons School in New York, a BFA in Fashion Photography at the London College of Fashion, London following a foundation course at the famous Central St Martin College in London all with unconditional offers. Vincent lived and worked between London, Miami, Los Angeles and New York in fashion, photography and art before settling back in Switzerland. Extensive trips across the world and long stays in India have boosted his creativity and given him a very open mind leading to personal artistic projects, pushing the boundaries further. Vincent has had solo shows in New York, Gothenburg (Sweden), London, Zürich, Stockholm, Paris, Monte-Carlo and Bal Harbor (USA) and took part in group shows in Geneva ( Galerie Frank Pages), Hyderabad and Chennai in India, New York, Miami, London to name some. He was also exhibited at art fairs with Galerie Frank Pages at Art14 London and Art15 London, Scope Basel, Scope Miami, Art Miami New York and Contemporary Istanbul. Vincent has been dedicated to the Vision Art Festival right from the start, when along with Gregory, they both tested the longevity of spray paint and fly posting exposed to high weather changes. Vincent speaks French English and intermediate Spanish.

+41(0)78 974.34.25


Press & Administration

Born in Geneva of Swiss-Iranian origins, Mandana grew up in Geneva, Paris and Worcester (Mass.). Soon after graduating she moved to Germany where she worked with her husband building up the renowned gallery Frank Pages in the lovely Black Forrest town of Baden-Baden in 1989. The gallery represented established and emerging artists from all countries, painters, photographers and sculptors such as Allen Jones, Stephen Chambers, both R.A., Olivier Debré, Pierre Soulages, Chu Teh Chun, Nobel Prize for Literature Gao Xingjian, Sophia Vari, Antoine Poncet, Paul Jenkins, Michel Haas, Devrim Erbil (Turkey) emerging artists such as Bruno Vautrelle, Maxim Wakultschik, Salustiano, Burcu Perçin…… and showed at art fairs in Chicago, New York, Miami, Paris, Milano, Zürich, Basel and of course Germany. Mandana was responsible for all the logistic, setting up exhibitions and fairs and press. In 2008 Mandana moved back to Switzerland and was also involved in the Geneva branch of the gallery where she was co-owner. Mandana speaks French, English, German and intermediate Italian.

+41(0)76 742.27.84

Sam Norval

Creative Public Relations America

Born in Cape Town South Africa Sam has worked and lived in London, Paris and New York. Currently based in New York as a photographer and artist he has worked on an extensive array of projects that include; movie posters, album covers, magazine covers, advertising campaigns, billboards, and magazine editorials. Some of the more notable people that he has had the privilege of having in front of his camera include: Usher, Rick Ross, 50 Cent, Quincy Jones, Flee, Tony Bennett, Clint Eastwood, Pitbull, Ludacris, Lil Jon, T.I., Future, Waka Flocka Flame, Rich Homie Quan, Young Jeezy, Tommy Ramone, B.B. King, Paul Simon, Grand Master Flash, A$AP Rocky, A$AP Ferg, Norah Jones, Rick Rubin, Harry Belafonte, Tomi Ungerer and many many more. With his vision and pursuit of capturing the essence of his subject matter, he allows their true self to be reflected through the glass of his camera, this provides them with an opportunity to express themselves with no filter or noise. Sam has also been a photographer for the Vision Art Festival documenting the evolution of artists working on their murals as well as being Creative Public Relations America. Sam speaks English, Dutch and Afrikaans.

+1 (347)285-5518

Warren Brand

Co-curator North America

Branded Arts founder Warren Brand grew up in the art world. As the son of a vintage movie poster collector, Brand caught the collecting bug at a very young age. Now with over a decade of avid collecting under his belt, Brand’s personal collection boasts works from Takashi Murakami, Greg "Craola" Simkins, Banksy, and Shepard Fairey, to name a few. In 2010 Warren founded the multi-platform arts organization Branded Arts. With the inception of Branded Arts, Brand began hosting a series of unique events merging art with music and entertainment. These events also host a variety of charitable associations, including The Boys & Girls Clubs of America, UNICEF, and Vista Del Mar Child & Family Services. Branded Arts' social reach is massive, drawing trendsetters and cultural tastemakers that bridge several communities, including the art, music, and philanthropic worlds. Over the last 6 years, Branded Arts has produced over 200 public and private mural projects around the world. Branded Arts recently completed a group of murals at THE RESERVE LA, a new 20-acre creative campus in Playa Vista, housing Microsoft, Sony PlayStation and TMZ. The Reserve won the 2014 Best Office Project Award from the Los Angeles Business Journal. Other major projects include IO Playa Vista, The Sunset Media Center, The Continental Grand Plaza, and The Los Angeles Memorial Coliseum. With cutbacks in public school budgets significantly impacting art programs around the country, the company’s philanthropic arm steps into that void by commissioning famous artists to paint murals at local properties, developments, youth centers and schools. Their goal is to inspire with art, to give people a creative outlet, and to always display positive imagery. Now a staple of the urban contemporary art scene, Warren Brand has established himself as a major art collector, curator, and tastemaker. He and his team have an overall vision built upon a substantial roster of contributing artists and multiple artistic platforms that will take their projects to even greater heights.